Downloadable mobile applications for creating and customizing workflows, shortcuts and widgets on smartphones, for configuring and personalizing what users see on their smartphones, for viewing information important to users at-a-glance, for viewing news and social media feeds of interest with keyword filtering functionality, for creating and tracking collections of videos, music, movies, books and other multimedia content, for automating workflows, for providing easy access to cloud-based apps to easily and quickly get information users want to see, and for configuring, customizing and personalizing users' smartphone experience; Downloadable software for creating and customizing workflows, shortcuts and widgets on smartphones, for configuring and personalizing what users see on their smartphones, for viewing information important to users at-a-glance, for viewing news and social media feeds of interest with keyword filtering functionality, for creating and tracking collections of videos, music, movies, books and other multimedia content, for automating workflows, for providing easy access to cloud-based apps to easily and quickly get information users want to see, and for configuring, customizing and personalizing users' smartphone experience