Software as a service (SAAS) services, namely, hosting software for use by others for customer review generation, management, marketing and analysis; Providing on-line non-downloadable software for generating customer reviews through inbound and outbound messaging; Software as a service (SAAS) services featuring software for allowing users to generate and post reviews online; Software as a service (SAAS) services featuring software for managing customer reviews and providing analytics to help improve online ratings, increase the number of reviews, and collect feedback on customer experience; Software as a service (SAAS) services featuring software for soliciting, capturing, editing, sharing, and customizing video testimonials and other forms of video content; Software as a service (SAAS) services featuring software for creating video testimonials; Software as a service (SAAS) services featuring software for collecting customer feedback and reviews by SMS messages; Providing temporary use of on-line non-downloadable cloud computing software for use in recording and playing video testimonials related to consumer goods and services and for use in the storage of video testimonials related to consumer goods and services