Platform as a service (PAAS) featuring web-hosted computer software platforms for use in scheduling appointments for businesses; Providing a website featuring technology that enables users to book appointments online; Providing a website featuring technology that enables users to report finances; Providing a website featuring technology that enables users to create strategic and text message based marketing; Providing a website featuring technology that enables users to view and maintain business performance dashboards; Providing a website featuring technology that enables users to maintain a client database; Providing a website featuring technology that enables users to manage staff; Providing a website featuring technology that enables users to sync data to third party financial software; Providing online, non-downloadable software for booking appointments online; Providing online, non-downloadable software for financial reporting; Providing online, non-downloadable software for strategic and text message based marketing; Providing online, non-downloadable software for viewing and maintaining business performance dashboards; Providing online, non-downloadable software for maintaining a client database; Providing online, non-downloadable software for managing staff; Providing online, non-downloadable software for syncing data to third party financial software; Software as a service, namely, software for business and financial management featuring functionality in the nature of booking, client management, business management, electronic message-based marketing and reminders, business reports, data security, remote access, credit card processing, and integration with third-party marketing and financial software