The mark consists of Red oval with red flames covering 40% of the bottom. five green coffee beans are placed in the flames along the inside of the oval. An orange dragon flying upwards out of the flames is eating a green coffee bean. In white letters the words "Naga's Charm" intersect the oval on the left side. In white letters the word "Coffee" intersect the oval on the right side. In white letters and Javanese script the word "Naga" is placed on the top of the oval and the word "Charm" is placed on the bottom of the circle. The background of the image is black.