The mark consists of font spelling word invent-a-con is transformers movie and color is white. all letters in the word invent-a-con are angled slightly downward from the original font. invent is atop a hyphenated a which in turn is atop con. the o in con is replace by a gold cog which also has a gray drop shadow and is outlined in black. all letters of the word invent-a-con have a gray drop shadow and are outlined in black. the word invent-a-con is place on top of a futuristic eight segmented circle with four outer tesla coils and seven inner tesla coils. the futuristic circle with tesla coils is colored gray with a white drop shadow and is outlined in black. the inner portion of the futuristic circle is colored lime on the left side cyan in the middle and pink on the right side. the four tesla coils atop the futuristic circle each have a gold lightning or electrical current between them. each gold lightning bolt is outlined in black.