The mark consists of the words True and Hydration where only the first letters of each word are capitalized. The word True is placed directly above the word Hydration but the letters of the two words do not touch. The words are substantially aligned horizontally except a portion of the letter T in the word True extends slightly beyond the leftmost edge of Hydration and the letter n in Hydration extends slightly beyond the rightmost edge of True. The letters of True are larger than the letters of Hydration. The letter T is taller than the other letters of the word True and the cross portion of the letter T is relatively narrow relative to the height of the letter. The letters in True are bolded relative to the letters of Hydration. A shadow effect is present for the letters of True, where the shadow points to the right of the letters.