Software as a service (SaaS) in the nature of software for: enabling use of a computing platform offering multiple cloud-based computing services integrated with financial and investment data; facilitating storing, querying, extracting, aggregating, and normalizing user data originating from different computing systems and external data sources; accessing data sets and application programming interfaces (APIs) for use in workflows; and providing an online marketplace allowing users to review, access, use, and manage cloud-based computing services, and for managing purchases and subscriptions to cloud-based computing services