The mark consists of stylized capital block letters with serifs, all of which are aligned and of equal height, spelling out the words OH WOW. The left and right halves of the O in OH and the O in WOW, which are identical in appearance, create a negative oval space between each half with straight vertical sides and rounded top and bottom edges. The width of the two halves of each O narrow equally at the top and bottom of the letter and are slightly separated by a negative vertical space which space bisects the two halves slightly at the top and bottom of said letters. The H in OH is formed by two thick vertical lines with serifs with a short and narrow horizontal line extending from the midpoint of the right vertical line of the H towards the left vertical line thereof and forms a narrow rectangular negative space between said horizontal line and the left vertical line of the H. The two occurrences of the letter W in the word WOW are identical in appearance and are divided into three sections by negative space. The left section consists of a thick vertical line that slants to the left and forms a narrow and diagonal negative space between it and the left side of the middle section of the W. The middle section of the W is a thick diagonal line in the form of a parallelogram that slants to the left with the top and bottom corners squared off so that its height aligns with the other sections of the W. Finally, the right section of the W consists of a short and narrow diagonal line topped by a horizontal serif that slants to the right and forms a narrow diagonal negative space between it and the right side of the middle section of the W. The image of a thin, vertical, slanted lightning bolt, identical in height to the letters making up the words OH and WOW, is shown placed equidistant between and is aligned with those words.