Providing temporary use of on-line non-downloadable software for customer relationship management in the publishing industry; providing temporary use of on-line non-downloadable customer relationship management software for use in communicating with website visitors to encourage engagement, facilitate value exchanges, grow relationships, and improve data and revenue for online publishers; providing temporary use of on-line non-downloadable customer relationship management software enabling communications with customers across multiple websites and social media platforms for customer relationship management and marketing purposes, and for generating data analytic reports relating thereto for determining the effectiveness of said communications and marketing