The mark consists of "MOUNTAIN STATE" in gold below a design resembling mountains in dark blue and gray, with the word "MARKET" in dark blue below the words "MOUNTAIN STATE" with the words "WEST VIRGINIA" in dark blue below the word "MARKET" with a dark blue dot to the left of "WEST" and a dark blue dot to the right of "VIRGINIA" and a dark blue dot between the words "WEST" and "VIRGINIA" and the words "ALMOST HEAVEN" in dark blue below "WEST VIRGINIA", all of the foregoing surrounded by a dark blue outer circle having a thinner inner dark blue circle positioned within the outer dark blue circle, with the space between the circles and within the inner circle in white. The words "ALMOST HEAVEN" are in a curved configuration positioned along the bottom of the inner circle.