The mark consists of The literal element of the mark consists of the English words "THE BEAUTIFUL LAND" which appears over the English word "INITIATIVE," which has a ray that runs horizontally from the center of the first and last letter of the word and appears to shine from the word until they fade to nothing. The literal elements of the mark appear next to a six-point Star of David encircled by four laurel vectors that connect to completely surround the star. In the center of the six-point Star of David is drawn the national flower of Isreal, which is an Anemone Coronaria. Between the six points on the Star of David are drawn six icons that appear as a circle split in half with three points protruding from the side of the broken circle that would have been the center of the complete circle.