Platform as a service (PAAS) featuring a computer software platform used by a health plan and its members to promote higher quality services to its members; Platform as a service (PAAS) featuring a computer software platform that provides a health plan dashboard that directs, automates, and incentivizes engagement of plan members by using web or mobile apps to close gaps in care; Platform as a service (PAAS) featuring a computer software platform that connects health plan members to a health plan dashboard, via mobile or web app, that directs, automates, and incentivizes the engagement of members to close quality gaps and promote higher quality STAR ratings and benchmarks; Platform as a service (PAAS) featuring a computer software platform used by a health plan for the purpose of analyzing medical claims, prescription claims, lab data and lab values, communicating with plan members via web or mobile apps, and providing incentives and rewards to members, all to close quality gaps in services; Platform as a service (PAAS) featuring a computer software platform that enables health plan managers to monitor and manage real-time gaps in services and the direct impact on STAR ratings and quality benchmarks; Platform as a service (PAAS) featuring a computer software platform that enables health plan managers to monitor and manage real-time gaps in services, to automate the closure of such gaps, and to monitor and observe in real-time the direct impact on established quality ratings and benchmarks; Platform as a service (PAAS) featuring a computer software platform that enables health plan managers to monitor and manage real-time gaps in services, to automate the closure of such gaps, and to monitor and observe in real-time the direct impact on established quality ratings and benchmarks used by Medicare Advantage and Medicaid; Platform as a service (PAAS) featuring a computer software platform that enables health plan managers to monitor and manage real-time gaps in services, to automate the closure of such gaps, and to monitor and observe in real-time the direct impact on established quality ratings and benchmarks, using member facing web and mobile apps