Promoting the sale of merchandise through administration of an incentive award program in which participants redeem points received through said merchandise purchases; Providing incentive award programs for customers through issuance and processing of loyalty points for purchases of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of an incentive award program that allows participants to earn and redeem points for goods and/or services; Customer loyalty services, namely, customer loyalty programs featuring loyalty coupons and loyalty points that provide benefits to reward repeat customers

Arranging of contests; Providing recognition by way of awards; Entertainment services, namely, sweepstakes, contest, and incentive award programs designed to reward program participants who engage in company interaction, activities, and purchases; Membership club entertainment services, namely, sweepstakes, contest, and incentive award programs designed to reward participants who engage in company interaction, activities, and purchases enabling players to win a variety of consumer goods and entertainment opportunities