Software as a service (SAAS) services featuring software using artificial intelligence and artificial intelligence techniques to help marketing and communications professionals predict which journalists to pitch, journalist sentiment and the likelihood they will cover a particular story idea; Software as a service (SAAS) services featuring software using artificial intelligence and artificial intelligence techniques to generate content (generative AI) to help marketing and communications professionals monitor, measure and analyze media coverage for volume, impressions, unique monthly visitors and misinformation and disinformation