The mark consists of a blue and white seated penguin holding an open bound book, with a multi blue color wave design at the top, in front of its chest and between its white and blue flippers and with partial light blue outlines on the right and left sides of its head. The penguin has three blue tuffs of hair, a white face, two white four-pointed stars above its left eye, two blue eyes with white pupils and reflections, a yellow, orange and white beak, a blue mouth, pink oval cheeks and blue outlined pink three-toed feet with a blue outline below and all of the foregoing centered above the blue stylized light blue words Swim into centered above the stylized blue word Storytime.