The mark consists of the literal element of "Keevado" with the "K" being in a thick initial-caps lettering and the remaining letters being in a thick lower-case lettering. Above the literal element is centered the drawing element which consists of a cartoon-styled kangaroo shown at the crest of its hop and holding in its left hand a large bag that has a large capital letter "K" displayed on its frontside and which enlivens the kangaroo to exhibit the bodily gestures that are associated with the sharing of elation and excitement. Namely, those gestures include, first, the kangaroo's legs gestures that are high-hopping with the left leg downward and the right leg raised in a high upper movement which also then displays the underside foot padding and its three toes; and next include its arm gestures that are outstretched and forward-facing; next are its hand gestures that are outstretched and open; next are its eyes gestures that are opened wide and shiny bright; next are its ears gestures that are perked-up; next is its mouth gestures being up-turned and opened as in a laugh; next are its face gestures that produce a beaming smile; next is its large tail gesturing that is shown as up and out in a balanced wave; and next is its overall gesturing with an open body posture stance and carriage exhibiting sharing of elation and excitement.