Providing online non-downloadable software for discovering, recommending, reading, accessing, monitoring, searching, sharing, aggregating, integrating, organizing and presenting information and digital content based on user preferences; providing online non-downloadable software applications for social networking and for facilitating posting and direct messaging between application users; providing customized online web pages and data feeds featuring information based on user preferences, including search engines and online web links to other websites; computer services, namely, providing customized online web pages and data feeds featuring information based on user preferences; software as a service (SAAS) services featuring software for discovering, recommending, reading, accessing, monitoring, searching, sharing, aggregating, integrating, organizing and presenting information and digital content based on user preferences; software as a service (SAAS) services featuring software for social networking and for facilitating posting and direct messaging between application users; software as a service (SAAS) services featuring software for providing customized online web pages and data feeds featuring information based on user preferences, including search engines and online web links to other websites; platform as a service (PAAS) services featuring computer software platforms for discovering, recommending, reading, accessing, monitoring, searching, sharing, aggregating, integrating, organizing and presenting information and digital content based on user preferences; platform as a service (PAAS) services featuring computer software platforms for social networking and for facilitating posting and direct messaging between application users; platform as a service (PAAS) services featuring computer software platforms for providing customized online web pages and data feeds featuring information based on user preferences, including search engines and online web links to other websites