The mark consists of shade of darker pink circle, the words peek a boo is capitalized with a dash between the words and is located in the center of the circle, the word baby is lower case centered below the above words, white lettering, an adult handprint in a bright teal color containing a baby hand print which is the same darker shade of pink color so it blends into the main color of the circle, the handprints are centered above the words peek a boo.