The mark consists of the words "BAD ASS Pizza Cutter" in "Slant" font. "BAD ASS" and "Pizza Cutter" are spaced on the right and left side respectively of the brand mascot printed in the center of our product depiction in greyscale. The mascot is a donkey with black sunglasses, white tank top, peace sign on left shoulder, holding a version of the product which is a pizza cutter. The brand name and mascot are represented within a black and white depiction of our product. The product handles on the left and right represent motorcycle handles which are a proprietary design element of our product. The handle colors in the mark example are black, white, grey. The mark contains two round circles located above the letters "B" and "R".