The mark consists of Subconscious as a label's goal is not only to provide quality streetwear, but is to spread the message of subconscious thinking, which characterizes the creative process of the mind, and separates us from any other living being alive today. "Some of your best ideas come from daydreaming." As you're alive and breathing right now, your subconscious is working and influencing each and every one of your vital thoughts. Our name as a company attempts to push you to tap into your subconscious thinking and to influence you into reaching your potential to achieve whatever your dreams and goal may be.