The mark consists of an upside-down triangle with two horizontal lines inside the upside down triangle, separating the triangle into three, almost equal in height, horizontal sections. The bottom section is filled with a dark shade; the top section is filled with a lighter shade; and the middle section is filled with an even lighter shade. A dot appears in the center of the bottom section of the upside-down triangle. The dot is connected to a vertical straight line which goes up into the middle section of the upside-down triangle, perpendicularly crossing the horizontal line separating the top section from the middle section. The vertical straight line cuts horizontally to the right towards the top of the middle section and then cuts vertically again, going up and perpendicularly crossing the horizontal line separating the top section and middle section. The vertical line goes up in the top section of the upside-down triangle and stops with an arrow facing upwards, stopping slightly higher than the height of the word "UPWARD," which appears to the left of the vertical line in the top section. The wording "BEHAVIORS" appears below the wording "UPWARD" in the bottom left corner of the top section of the upside-down triangle.