Educational services, namely, providing on-line classes, seminars, workshops focused on the subject matter of creating new archetypes and beliefs for both middle-age men and women and redefining middle age; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction focused on the subject matter of creating new archetypes and beliefs for both middle-age men and women and redefining middle age; printing newsletters directed to creating new archetypes and beliefs for both middle-age men and women and redefining middle age; providing online newsletters in the field of creating new archetypes and beliefs for both middle-age men and women and redefining middle age; proving online newsletters via email in the field of creating new archetypes and beliefs for both middle-age men and women and redefining middle age; providing publications directed to creating new archetypes and beliefs for both middle-age men and women and redefining middle age; Entertainment services, namely, providing video podcasts in the field of creating new archetypes and beliefs for both middle-age men and women and redefining middle age; Entertainment services, namely, providing audio podcasts in the field of creating new archetypes and beliefs for both middle-age men and women and redefining middle age; hats, clothing, t-shirts, tote bags, bags