Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing, and promoting the goods and services of others via on-line; Arranging and conducting incentive reward programs to promote the sale of virtual goods; Computerized on-line retail store services in the field of goods; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing services in the nature of promotion of third-party goods and services by social media influencers; Merchandising services for inducing the purchasing public to buy the goods of others through a promotional gift redemption program; On-line ordering services featuring merchandise; On-line retail store services featuring merchandise; Online retail store services featuring virtual goods, namely, Build- A- Mate for use in online virtual worlds; Online retail store services rendered in a virtual environment featuring physical goods and virtual goods, namely, Build - A- Mate; Online retail store services rendered in a virtual environment featuring virtual goods, namely, Build- A- Mate; Operating an on-line shopping site in the field of goods; Promoting and marketing the goods and services of others by distributing advertising material, coupons and discount offers via text messages; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Providing a web site featuring product ratings of the consumer goods of others in the field of merchandise; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Publicity and sales promotion relating to goods and services; Publicity and sales promotion relating to goods and services available on-line; Retail on-line ordering services featuring merchandise also accessible by telephone, facsimile and mail order; Retail store services featuring merchandise provided via on- line and mail order