The mark consists of the word "ATER", including a stylized "A" defined by a water droplet shape including an incomplete triangle form in white, and upper-case letters "TER"; the word "PUMPS" is included under the letters "TER" in a smaller font; he droplet is attached to two curved and tapered arcs that, together define a tilted ellipse intersecting the droplet and surrounding the other letters; the droplet is in blue, transitioning from lighter to darker from top to bottom; the lower arc's coloring transitions from a dark blue near the droplet to a lighter blue at its other end; the letters "TER" transition from lighter to darker blue from top to bottom; the upper arc transitions from a blue having a darkness between the limits of the droplet, at its top, to a lighter shade at its bottom.