Software as a service (SAAS) services featuring software for use in the detection, monitoring, validation and blocking of invalid ad clicks, including fraudulent ad clicks, malicious ad clicks, bot ad clicks, spam ad clicks, accidental ad clicks, "click farm" ad clicks, brand haters ad clicks and competitors ad clicks; Software as a service (SAAS) services, namely, hosting software for use by others for use in click fraud protection services for PPC (pay per click) advertisers that separates and differentiates between real or potential customers' clicks from fraudster clicks, bot clicks, accidental clicks, "click farm" clicks, brand haters clicks and competitors clicks, that want to deplete the customer's budget and waste customer's money by recording ad clicks that are not from real or potential customers; Software development in the field of click fraud protection services; Software development in the field of bot protection