On-line retail store services featuring wine and wine related merchandise, drinkware, wine openers, decanters, coolers, towels, aprons, and apparel; Retail store services featuring wine and wine related merchandise, drinkware, wine openers, decanters, coolers, towels, aprons, and apparel; Advertising, promotion, and marketing services in the nature of social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, arranging and conducting wine tastings for commercial purposes, arranging and conducting trade show exhibitions, arranging and conducting commercial social events, blogging and other forms of passive, sharable or viral communications channels, for wines