The mark consists of the design of a label in which the face of an eagle in black and white colors appears on its upper part and three blue stripes coming out of its right eye. The orbit of the eye is also blue. Below that figure appears the word "ESTOICO" in black and stylized letters, followed by the words "TEMPRANILLO - MERLOT" in blue and stylized letters, followed by the words "Aguas Calientes México" in stylized letters and black. The lower part of the label is black and appears from left to right "Alc. Vol. 13.5%" in stylized white letters, "Casa de Quesada" in gold and stylized letters and "Cont. Net. 750 ml ." in white color and stylized letters. The rest of the white color on the label is merely background.