Virtual beverage products; Digital media, namely, artwork, text, audio, video, and non-fungible tokens (NFTs); Downloadable virtual goods, namely, computer programs featuring downloadable food, beverages, apparel, accessories, bags, beverageware, beverage coolers, clothing, headwear, umbrellas, blankets, towels, toys, notebooks, coasters, posters, for use in online virtual worlds; Downloadable multimedia files containing artwork, text, audio, and video relating to food and beverages, authenticated by non-fungible tokens (NFTs); Downloadable software and mobile application software providing a virtual marketplace; Downloadable loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of food or beverage items in the virtual and real world

Beverage products in packaging that incorporates near field communication technology; Beverage products featuring packaging incorporating near field communication technology; Packaging for beverage products to be sold for virtual avatars

Providing digital collectible services, namely, operating an online marketplace for transactions of non-fungible tokens (NFTs); Online retail store services featuring physical and virtual food and beverage products; On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Retail store and online retail store services featuring virtual goods, namely blockchain tokens, digital tokens, non-fungible tokens (NFTs), digital media, digital files, and digital assets in the field of beverages, food, apparel, and accessories, for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital videos, art images, photos, advertisements, artistic and creative work, movie clips, food and beverage product merchandise, authenticated by non-fungible tokens (NFTs); Provision of an online marketplace for buyers and sellers of virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Administration of a customer loyalty program whereby individuals can earn real world and virtual rewards; Providing incentive and award programs for customers through issuance and processing of loyalty points for goods in the virtual and real worlds; Providing incentive and award programs for customers through issuance and processing of loyalty points for goods in the virtual and real worlds

Issue and redemption of tokens for customer loyalty programs

Entertainment services, namely, providing virtual events; Entertainment services, namely, providing on-line, non-downloadable virtual food and beverage items for use in virtual worlds; Entertainment services, namely, providing on-line, non-downloadable virtual content and digital media related to beverages and food for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can consumer virtual food and beverages; Entertainment services providing on-line, non-downloadable virtual goods and non-fungible tokens (NTFs), featuring food and beverages; Providing an online non-downloadable platform for users to browse, create, modify and manipulate virtual retail consumer goods featuring food and beverage products and artwork products for entertainment purposes; Entertainment services, namely, on-line virtual water sources, islands, orchards, retail stores, landmarks in virtual environments