The mark consists of a two-dimensional packaging design. The shape of the bag is in dotted lines and is not claimed as a feature of the mark and only shows the position or placement of the mark on the container. The mark consists of the stylized wording "TAKIS POP!" with the color purple outlining the words and exclamation point and in the background behind the words. The word TAKIS is in yellow, with shading on the lower right side of the letters, including the stylized swirl design above the "I". The word "POP!" is in white with broken lines of yellow in each letter and exclamation point. A light orange banner appears under the word under the word "POP". Images of popcorn kernels splashing in cheese, as well as depictions of a cheese cube and cheese wedge, appear at the bottom center of the packaging in shades of orange. The color orange is in the background of the entire packaging.