The mark consists of a "Be" in stylized black font, followed by a "A Little Red Hen" in a different stylization and grey, all in a curved semicircle above a graphical representation of a red hen facing left and slightly forward. The hen's beak, legs, feet, and featured hat are yellow, and outlined in black. The hen holds a grey pickaxe in its right wing and is wearing grey glasses with black frames. The hen's eyelashes are black and rise out of the glasses. Below in stylized grey font is the curved representation of the words "Finance yourself!".