The mark consists of the literal elements "YIELDMAX" on a first line and "ETFs" in a smaller size on a second line, each in a sans serif font; the literal element "YIELDMAX" consists of a capital "Y" followed "IELD" in small caps and a capital "M" followed by "AX" in small caps; the literal element "ETFs" features "ETF" in small caps followed by a lower case "s"; the literal elements are partial enclosed within the incomplete outline of a equilateral triangle with the letter "Y" and "X" partially disrupting the triangle outline on its vertical sides.