The mark consists of a fanciful design of a cowboy skeleton in black with hat, vest , boots , and chaps on a horse skeleton with saddle and riding off in a sun set with a desert scene background with clouds, i & j's Signature Sauces in yellow within a red circle in the upper portion, i & j's Signature Sauces in red below, "Fuego Latino" is in black, "Habanero Pepper Sauce" is in red, "Authentic Latin & Indian Herbs & Spices" is in black, "Original Hot Sauce" is in red with four peppers in red and 2 peppers in white, "Curry & Habanero Pepper sauce that is" in black, "extremely hot" in red "and extremely flavorful" in black.