Software as a service (SAAS) services featuring software for use in enabling the import and export of data, including file uploads and column header identification for automatic field mapping and matching to connected business app field lists; Software as a service (SAAS) services featuring software for real-time field validation for mapping integrity, real-time import progress and validation error display; Software as a service (SAAS) services featuring software for providing a universal tool for import and export from customer business applications; Software as a service (SAAS) services featuring software for customizable data management software for automatically detecting data and data structures, mapping incoming data based on previous matching decisions, automatically reformatting, validating, and correcting data during import, and uploading and validating linked data sets; Software as a service (SAAS) services featuring software for customizable data management software, namely, auto-column matching, data validation, data mapping, and structured data import software; Software as a service (SAAS) services featuring software for use in providing structured data export from customer business applications, including filtering and cross object queries