The mark consists of the word Princeton, with each letter in different primary and secondary colors. Specifically, the letter P in green, the letter r in orange, the letter i in purple, the letter n in red, the letter c in green, the letter e in orange, the letter t in purple, the letter o in blue, and the letter n in red, in a friendly child-like font (as if written by a child), to denote the focus and appeal of this clinic to children. The word pediatrics is in all caps in a formal serif font spaced apart to be equal in width as the word Princeton above it, to denote a strong, supportive, and trustworthy base to the company. A stylized image of a stethoscope in blue color is playfully placed along the word Princeton, with the earpiece above the word, the tubing going through the hole of the letter e, and the bell of the stethoscope becoming the o in the word Princeton, which denotes the medical nature of the clinic and introduces the stethoscope as our persistent mark of the company.