The mark consists of three stacks or lines with the top stack consisting of EI in all caps in gray color and to the right of the EI a light green circle encompassing a gray bottom half circle with an orange sun rising from the half circle and an arc of gray circles above the rising sun, the second stack with the word GUIDES in all caps and color gray, and a third stack with the words Organizing EI. in orange and a line of small light green circles between the second and third stacks.