The mark consists of a tortilla chip bag featuring red sections at the top and bottom with mirrored images of alternating white and red horizontal lines, horizontal banners of green triangles, and horizontal red banners, a design of a person wearing a sombrero and riding a donkey next to a cactus, with the person in black, white, and green with red highlights, the sombrero in green and white with black and red highlights, the donkey in black and white with green outlines, and the cactus in green and white, the words Gluten Free between horizontal green lines on a white banner in the top red section, and the words Tortilla Chips on a white rectangle outlined in black to the left of the donkey rider design; the color gray represents the clear material of the packaging but is not claimed as a feature of the mark, and no claim is made to the shape of the bag as noted by the broken lines.