Application service provider (ASP) featuring software for use application programming interfaces (API) software for enabling users to submit and store data on remote servers via computer and communication networks; Data conversion of electronic information; Providing a web site featuring temporary use of non-downloadable software for development tools and on-line non-downloadable application programming interface (API) software for storing and accessing data on remote servers for use by software developers; Providing temporary use of on-line non-downloadable software for viewing data received via computer and communication networks; Providing temporary use of on-line non-downloadable software for viewing real-time data on user-generated events occurring in computer software, mobile applications, and websites; Providing temporary use of on-line non-downloadable software for activating the functionality of third-party applications; Providing temporary use of on-line non-downloadable software for electronically submitting stored data to third party application programming interfaces (APIs) via computer and communication networks; Providing temporary use of on-line non-downloadable software for electronically submitting stored data to third party service providers via computer and communication networks; Software as a service (SAAS) services featuring software for identifying, analyzing and storing users, user-generated events, behavioral patterns and associated data occurring in websites, mobile applications and computer software to monitor, notify, analyze and optimize for desired user behaviors and other conditions, and for integrating and activating the functionality of third party online applications and APIs based on generated or stored data relating to users, user-generated events, behavioral patterns and associated data