The mark consists of the stylized words IRIE JERK HUT, with the letters in a wood-textured font outlined in the color red, and the colors in the letters transitioning from left to right in pale green to brown to green to orange to red and then green, with red dots, and with an image of a man with black dreadlocks, a rastacap, sunglasses, mustache and beard, who is grilling meat and standing in place of the letter "I", with two brown plumes of smoke rising above the grill, with IRIE and JERK centered over the word HUT, and the words IRIE and JERK and the man are placed over an outline of the island of Jamaica patterned with the Jamaican flag, and with the word HUT within the shape of the island of Jamaica.