Downloadable software application for communication devices and media players for use in accessing, streaming and viewing audiovisual and multimedia content; audio and video recordings featuring sports and entertainment; downloadable audio and video recordings featuring sports and entertainment via global communication network and video-on demand service; downloadable computer software featuring digital trading cards; downloadable computer game software; downloadable video game software; downloadable interactive game software; electronic publications, namely, books and magazines featuring mixed martial arts, sports and entertainment recorded on computer media; ear phones; headphones; smart watches; smart wristbands; portable media player; memory cards; computer storage devices, namely, blank flash drives and hard drives for computers; magnets; mousepads; protective covers and cases for cell phones and portable media players; mouth guards for sports; head guards for sports; protective helmets for sports; eyeglasses; and sunglasses