Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for creating, managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; providing online non-downloadable software for collecting, analyzing, and gaining insights from data and for tracking, managing, driving, and optimizing advertising and promotional campaigns and for calculating return on investment in connection with the same; providing online non-downloadable software for invoicing and receiving payments for services; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; customer computer technology support services, namely, help desk services; data mining; advertising-related services