The mark consists of a white circle with a design of an incomplete brown circle with a brown curve filled with a pink color, on the left of the circle is a pink horizontal line touching the circle followed by a vertical pink line. Below is the stylized brown wording "Pink CHakelet", there is an apostrophe sign before letter C, above the letter a are two dots, the first letter e in the wording CHakelet is inside the parentheses and the second letter e is mirror image of e. The white circle is outlined with pink color and consist of pink portion on the right side and brown portion on the left side.