The mark consists of The mark consists of "BIG DAWG" centered in bold white lettering outlined black with a red shadow. There is a grey dog with a white stomach that is placed between the "BIG DAWG" lettering, separating the two words, wearing a yellow(gold) chain which is to resemble a collar. Behind the dog is a brown wooden dog house with a white dog-bone hanging from the top of the entrance displaying the words "BIG DAWG" in bold red lettering. Behind the dog-house is a red half circular bricked overlay outlined in white. To the left and right of the bricked overlay sits dog paws in red with a black outline and white shadow. The "KENNELS" is bolded & centered below the "BIG DAWG". The entire image sits on a black background.