Business administration of consumer loyalty programs; administration of a customer loyalty program which provides loyalty points for online purchase of a company's goods and services; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; business administration of consumer loyalty programs in the nature of organisation and administration of transfer or donation of points from customer loyalty and frequent buyer or frequent flyer schemes; business administration services; business administration of frequent flyer programs; charitable services, namely, providing business management and administration of transfer or donation of points from customer loyalty and frequent buyer or frequent flyer schemes to charities