Customer loyalty services and customer club services, for commercial, promotional and advertising purposes; providing incentive award programs for frequent hotel customers; management of hotel incentive programs which provide special guest services, amenities and awards to members, namely, programs to promote hotel, resort, airline, car rental, time share, travel, and vacation services of others; business administration of consumer loyalty programs; administration of a customer loyalty program which provides special guest services, amenities and awards to members; administration of frequent guest program that allows members to redeem points for accommodations and travel-related goods, services, and experiences; administration of an incentive award program that allows members to redeem points for awards offered by other loyalty programs; promoting hotel, resort, airline, car rental, time share, travel, and vacation services through an incentive award program; business organization, operation and supervision of loyalty programs

Vacation real estate time share exchange services; real estate services, namely, time share property management; formation and brokerage of interests in time shares for hotel and resort properties

Hotel service featuring frequent guest reward program with added features which allow participants to earn free or discounted lodging, hotel accommodations, restaurant, and catering services, and other travel-related benefits and amenities; reservation of hotel rooms for others