The mark consists of a red a banner bearing the words CERTIFIED ANGUS BEEF in white beneath the silhouette of a black steer with the words SINCE 1978 in black above and the word BRAND in black below all within a stylized yellow rectangle with a curved top with the sides trimmed in black and yellow. Below that, the sentence "If it's not CERTIFIED, it's not the best." appears in black. Below that, the words RANCH TO TABLE appear in black with the sides of each letter trimmed in white. All of the foregoing elements are superimposed over a stylized rectangle with a curved top and a curved bottom trimmed in dark brown, the image of cowboy mounted on a horse and riding on a ranch landscape with scrub brush in dark brown and rays of alternating light and dark brown suggesting a sunset.