Business management consulting; Strategic marketing analysis services; Publicity consulting; Branding services, namely, consulting, development, management of brands for others; Business management consultancy and advisory services in the field of professional and amateur sports; Business management consultancy provided to professional and amateur athletes; Promoting awareness of court-type games and sports played with a net, paddles and balls; Coordination of recreational sporting opportunities for individuals who wish to participate in team league sports; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Franchise services, namely, offering business management assistance in the establishment and operation of businesses providing products and services related to the sport of pickleball; Promotion of goods and services through sponsorship of sports events; Promotional sponsorship of sports events; On-line retail store and retail store services featuring clothing, hats, stickers, towels, drinkware, towels, gear for paddle sports, equipment for paddle sports, footwear for paddle sports, and accessories for paddle sports