The mark consists of the word "POP" appearing in teal capital letters with dark blue drop shadowing. A white horizontal line appears to intersect a white vertical line in the upper, left of each letter "P" in the foregoing. A white crescent shape appears in the upper left of the letter "O" in the foregoing. A waffle comprised of brown and light brown appears in the center of the letter "O" in the word POP. The waffle appears outlined in white. The wording "GOES THE WAFFLE" appears centered beneath the foregoing. The word "WAFFLE" appears in dark blue capital letters. The word "GOES" appears in brown capital letters to the left of the word "WAFFLE." The word "THE" appears in brown capital letters beneath the word "GOES".