Software as a service (SAAS) services featuring software for providing educational services and training relating to the maximizing of lead generation for a real estate business by utilizing electronic communications, social media, website optimization and other marketing skills; Software as a service (SAAS) services featuring software for customer relationship management, lead generation and management of leads, automating electronic communications as part of advertising and marketing activities, and search engine optimization of, enhancement of data analytics for, and adding customer engagement features to, websites, and for creating lead generation web pages, all for use by real estate brokerages