The mark consists of The term "Boundless" stacked atop the term "Backroads". The term "Boot Company" is centered beneath the term "Backroads". The terms appear in all capitalized letters. The first "A", "C", "O", and second "A" of "Backroads" appear smaller than the other letters in the term and each is underlined with a thick horizontal line. Atop the terms "Boundless Backroads Boot Company", there is a mountain design that features a road cut-out from between two mountains. There are also several trees cut-out from the base of the mountains and these tree designs line the beginning of the road.