Retail, E-Commerce or Brick and Mortar. Selling "ugly" produce and "abandoned" Grocery items that would not be typically sold at standard brick and mortar grocery stores. Mitigating food waste and strengthening the food system by saving fruits, vegetables, and grocery items from lesser outcomes (i.e. sold to the public vs being disposed of or used in juices, animal food mix, etc.). because they don't meet cosmetic standards or possess other disqualifying attributes Working directly with produce farmers and grocery organizations alike; healthy, delicious fruits and vegetables + staple grocery items that are "misfits" to make